Mini Coopers?

The agency purchased billboards with LCD displays that read the passing RFID signals and flash: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.

While the agency puffs out its chest and talks about “building evangelists,” I have to wonder if, in this case, the big idea has outpaced practicality and any potential ROI. Will people buy more Mini Coopers?

Posted in ROI, Measurement, Tactics, Advertising | No Comments »
Signs 6: Benefits demonstrated
January 26th, 2007

3M’s Security Glass must be some strong stuff.
A final word on last.fm. From my brief exploration it seems that the site has quite a variety of “expertise” in different styles and genres of music. Typically you find music sites are very top heavy in certain areas and very sparse in others. I was happy to find many users who had similar interests in all of my favorite musical areas. I’m curious to see if you guys find that to be the case as well. Anyway, you can view my music profile

http://www.golfnuggets.com/courses/details/Legend-Trail-Golf-Club.html
http://www.golfnuggets.com/courses/details/Legends-Golf-Club.html
http://www.golfnuggets.com/courses/details/Legends-Golf-Resorts.html
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As you can tell by the picture on my left, Stan Van Gundy,AKA Ron Jeremy has left his head coaching job with the Miami Heat to make more porn movies. He seemed to have lost that loving feeling and wants to jump back into it. I’m kidding ofcourse but they do look alike. Go Hedge hog!!!

posted by NOTORIOUS B.O.E. @ 12/14/2005 12:11:00 AM 0 comments
Tuesday, December 13, 2005
Ron Artest is Crazy

Not only did Artest screw his team last year, the f…ing crybaby calls out his coach and team and demands a trade. This is simply one case of a total “loser athlete” who doesn’t deserve the money he gets. He should be banned from the NBA and have him work on his rapping album. Ron, you’re a disgrace and shouldn’t get another dime from the league.

We continue to work through printer issues. Turns out some of our paper is well beyond the spec of the machine. I guess Miss Hottie should have done more homework before selling us on this one. Still the machine seems to work well and only jams a handful of times when using the right paper. At any rate we have a very comprehensive service level agreement with the equipment provider so we aren’t sweating any repair or service call bills. Still it’s a might bit frustrating.
Posted in signs, Branding, Advertising | No Comments »
Marketers Should Shout Out to the Baby Boomers - Now!
January 24th, 2007

My demographic, GenX, is enamored with the Baby Boomers. We appreciate their idealism, even through our standoffish indifference. A case in point: I was at a party in 1987, an outdoor affair in the springtime out in rural Chatham County, North Carolina. Dr. Bob was there, as usual. A research scientist, a biologist I believe, in the Research Triangle Park. Or an “old hippie” as we called him. One of many elder statesmen and stateswomen aboard this particular Viking ship.